Introduction to Marketing Essay Example | Topics and Well Written Essays - 500 words

Introduction to Marketing - Essay ExampleTo support this idea, in a 2006 article entitled A Look at the refreshing Marketing Landscape, a study conducted by GlobalSpec revealed that on that point is a potential increase in online marketing spending (n.p.). In U.S. industrial and manufacturing sectors alone, there were 56 percent of these communities who have already signalled their intention to do so, while 7 percent plan to reduce marketing spending (A Look at the modernistic Marketing Landscape, n.p.). As such, in Lee Traupels The New Marketing Landscape, he named some emerging marketing patterns used to advertise businesses online such as opt-in email campaigns, webcasts, search engine optimization and marketing, as well as portal site media and newsletter sponsorships (n.p.). The use of these patterns is necessary to maintain business success since there are tons of companies online, where a lot of them offer the same products and seek the same audience (Ezilon.com, 2006, n.p .).Not all companies use the same marketing strategies though. Depending on their needs, businesses choose only those that are more appropriate to them. In the case of opt-in email campaigns, Dr Dave Chaffey asserts that its use has become ordinary for businesses because of its worldwide usage.